Brief

Help raise the profile of and participation in

Basketball in the 11-15 age group. Encourage

young people to pick up a basketball and keep playing. Help younger people engage with Basketball.

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Solution

'Shooting hoops’ will encourage young people to film or photograph, either themselves or as a team, shooting a hoop. 11-15 year olds spend most of their time online and this concept will get them to interact and play basketball and then upload their achievments online. Basketball coaches will teach basketball skills to young people in school and then the app will allow them to carry on sharing their achievements at home, with the opportunity to win tickets to Basketball games. ‘Shooting hoops’ will capture the joy of basketball and young people’s imaginations.

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