InnovateHer

This is a project I worked on at Uniform. Liverpool Girl Geeks wanted Uniform to create a look and feel for their new sister brand InnovateHer.

​

Brief

InnovateHer is a movement dedicated to giving girls aged 11-16 the self-belief and skills needed to pursue a career in technology. Working in disadvantaged areas, using industry role models, events and schools-based Academies to reverse gender inequality, improve digital skills and invest in the future of our young people. Create a brand for InnovateHer to inspire girls aged 11-17 with the self-belief, confidence and skills to pursue a career in technology.

Solution
Using coding symbols to frame ‘her’ in InnovateHer, shows opportunities, personal journeys and empowerment InnovateHer makes possible. The glitch effect represents
that the girls are on a journey and are learning, each one being different.

​

View the website and Instagram here:

http://www.innovateher.co.uk/

https://www.instagram.com/innovateherUK/

​